Websites that win customers — built by founders, not “web guys”
We’re Epic Brands, and we’re two entrepreneurs who founded and grew an E-commerce brand from just £1,200 to over £2.5 million in annual revenue in 10 years, with no further outside investment, before later exiting. Now we build super-fast, premium Shopify stores, service websites, SEO systems and creatives that turn traffic into customers with clean foundations that you or your team can edit and update with ease.
Who do we work with?
We specialise in Shopify and E-commerce, and we also build and improve websites for service businesses. Below are a few of the sectors we've worked with most.
Online Retail & E-commerce
Shopify builds and upgrades, custom sections/pages, speed improvements, product page optimisation, CRO and SEO audits — built to improve conversion and sales.
Own-Branded Products E-commerce
Branded online stores built for product-led DTC businesses that want to sell direct and grow with confidence. Grow traffic and convert them into customers.
Salons, Barbers & Hairdressers
Modern websites that turn visitors into appointments: service menus, galleries, booking links, product sales, mobile-first design and local SEO essentials.
Trades & Local Services
Fast, simple websites built to generate enquiries: clear service pages, click-to-call/contact, reviews/trust, service-area targeting and local SEO setup.
Events, Weddings & Creative Businesses
Websites for weddings and events that turn visitors into bookings. Strong visuals, clear services and enquiry flows help you win more clients.
Estate Agencies & Property Managers
Estate agency and property management websites built to win valuations, landlord leads and tenant enquiries, with local SEO and clear property pages.
Hotels, B&Bs & Holiday Lets
High-trust websites that drive direct bookings: room/property pages, enquiry/booking integration, local SEO, and conversion improvements to reduce reliance on OTAs.
Bars, Restaurants & Cafés
Modern sites that turn visitors into bookings and footfall: menus that look great on mobile, events pages, reservation links, and local SEO basics.
Spa's Beauty & Aesthetics Clinics
Modern websites that turn visitors into appointments: treatment pages, before-and-after galleries, consultation forms, product sales, mobile-first design and local SEO.
Accountants & Professionals
Credibility-first sites that win enquiries: clear positioning, service structure, trust signals, lead forms, and SEO foundations for the services you actually sell.
Independent Shops & Boutiques
Brand-led websites that feel premium and sell: Shopify setup (if needed), landing pages, product/story pages, content support and conversion-led structure.
Gyms, Personal Trainers & Fitness Brands
High-converting fitness websites: clear offers, transformation-focused content, booking integration, and local SEO.
We’re the partner we wish we had when we were growing!
We’re not an agency, nor your typical freelancers; we’ve built, run, and sold real online businesses ourselves. We still run our own brands, websites and apps today. Every single one was built by us from scratch and then scaled by us. We know the process inside out. We know what works and what doesn't. Now we're helping you and using our experience where it genuinely adds value, saving you from the pain we went through.
We know what businesses need, and we know how to get it. We create and improve websites to get conversions, sales, leads and enquiries to drive revenue.
Started with £600 each. Built a multi-million UK brand and sold it. We know the process and everything in between. Many don't, and that's what costs you money.
Years and years of hands-on experience in the trenches; building, marketing, converting, selling, running and scaling online businesses.
With an online business, there are many pieces to fit together. Luckily, we know the recipe for success, and we can put the pieces of the puzzle together.
We’re still building and running our own brands, where we test the latest trends, updates and features. We then use what we know works on your businesses.
We're clear and transparent on deliverables, timelines, and potential issues, so there are no surprises, disagreements or disappointments.
Epic Brands vs Freelancers & Agencies
You could be thinking "why don’t I just get a freelancer?" or "an agency could do that" or "how are Epic Brands different?"
Epic Brands:
Founder-led with 13+ years building and running real online businesses. Joined-up thinking across website, conversion, SEO and content — fast delivery, clear scope, and work that’s built to last.
Freelancers:
Good for one-off tasks, but often focused on a single skill (design or dev or SEO). That can create disjointed work and “fixes” that don’t connect to the bigger picture.
Agencies:
Can cover many tasks within their specialism, but delivery is often slower, much pricier, and spread across multiple people — more hand-offs, more process, less agility.
Recent builds — stores, systems & custom code
A small sample of what we ship: premium Shopify builds, performance-first custom sections, SEO-ready structure, and ongoing management. Built cleanly so your team can edit confidently — without bloating your theme.
ScrubMe — Shopify Store (Full Custom Build)
Complete Shopify build with custom code across key templates, a full Support & Info Hub (help centre + product support pages), and bespoke sections/blocks throughout. Speed + Core Web Vitals optimised, SEO foundations tightened, and brand/content refined.
Pure Beauty — Shopify Store (Bookings + Branding)
Complete Shopify build with custom styling and branded layout across homepage, services and key pages. Integrated a time-slot booking system and a structured price list to support service-based sales and enquiries. Ongoing store management & updates.
Beth Haxby Cakes — WordPress Build (Managed)
Complete WordPress website build for a cake business with a clean, premium presentation and conversion-led structure. Built for easy updates, strong mobile experience and clear enquiry flow. Ongoing site management, maintenance and updates.
Small Team. Big Experience.
It’s just the two of us. We’ve spent years working on our own websites and growing real businesses, so we know what it’s like when it’s your money, your time and your reputation on the line. That experience means we know exactly how everything fits together; from building a website and brand from scratch to getting found and turning visitors into customers.
What I do
I work on website marketing and growth, focusing on the multiple ways to increase your website traffic and growing your business through sales, leads or bookings.
- SEO & Keyword Research
- Conversion rate Optimisation
- Competitor Analysis
- Business Strategy
- Content & Messaging
What I do
I work on the technical side, handling anything from website builds to technical SEO optimisation. I ensure everything works properly under the surface as well as visually.
- Shopify Website Builds & Redesigns
- Custom Sections & Pages
- Technical SEO & Enhancements
- Website Speed & Performance
- Apps & Integrations
Want a quick recommendation? Share your business goals, and we’ll point you to the best package.
Website Build & Upgrade Packages
Pick a clear package, or message us with your goal and we’ll recommend the best route.
Epic Shopify Build — Storefront (Standard Ecommerce)
Complete Shopify store for growing brands needing a scalable, conversion-focused e-commerce setup ready to drive sales.
Epic Shopify Build — Duo (2-Page Brochure)
Professional 2-page Shopify website for service brands needing credibility, clarity and a strong foundation to grow online.
Quick Launch - Shopify Website Setup
Fast Shopify website setup for businesses that want a clean, professional store without paying for a custom build.
Areas We Can Help With
Here are the main areas we work in most. Select a category to browse packages built from real e-commerce founders — clear scope, clear deliverables, and no unnecessary fluff.
Websites & Upgrades
Fixed-price website builds and upgrades — from simple launches to improvements that boost conversions.
Shopify Sections, Blocks & Pages
Need something specific on Shopify? We design and build custom sections, blocks and pages that sell better.
SEO & Site Audits
Clear SEO and site audits with prioritised actions, so you know exactly what to improve and in what order.
Branding & Visual Identity
Practical brand and visual identity support — positioning, messaging and visual direction to level up your brand.
Content & Creatives
Content, copy and creative support to improve clarity, trust and conversion — from product pages to visual assets.
Custom Build
We can build anything. Send your spec and we'll build it bespoke, then quote a fixed price and delivery timeline.
Shopify Sections, Blocks & Page Packages
Pick a clear package, or message us with your goal and we’ll recommend the best route.
Epic Shopify Hub — Support & Info Hub (Full SEO Build)
A complete Support & Info Hub built as an SEO content system: hub index + product support pages + video library/watch pages + blog content + internal linking (no duplicate/conflicting content).
Epic Shopify Hub — Support & Info Hub (Structure Only)
A complete Support & Info Hub framework (pages, templates, sections, jump links, and internal linking) — built for SEO scalability. Content not included.
Epic Shopify Hub — Resources & Blog Index (SEO Layout)
A premium blog/resources index layout with featured posts and clean navigation — designed to improve engagement and SEO.
Founder-led Shopify builds, growth systems and custom work
We build and improve websites with the same joined-up thinking we used in our own businesses: structure, conversion, SEO, content and design all working together. From full Shopify builds to custom sections and SEO systems, everything is scoped clearly, built cleanly and made editable for your team.
Shopify builds and website upgrades that move the business forward
We build new Shopify stores and upgrade existing websites with a strong focus on conversion, clarity and performance. That includes homepage structure, product and collection improvements, trust-building content, help/support architecture, and the kind of practical refinements that make a site easier to use and easier to grow.
- New Shopify store builds designed for conversion
- Strategic redesigns and structured website upgrades
- Homepage, collection and product page optimisation
- Improved navigation, information hierarchy and UX
- Performance and speed improvements where needed
- Clean builds that stay editable inside Shopify
Custom Shopify sections, blocks and pages built around your exact brief
Need something more specific than a standard theme can handle? We build custom Shopify sections, landing pages, offer pages, support hubs, resource pages, bundle builders, video/watch pages and other conversion-focused UI blocks that look premium, perform well and stay fully editable in the Shopify theme editor.
- Custom Shopify sections built for specific goals
- Landing pages, offer pages and campaign templates
- Bundle builders and interactive UI components
- Support hubs, help centres and product info pages
- Reusable blocks that work across the entire store
- Clean code designed to stay fast and maintainable
SEO analysis, audits and site structure you can actually act on
We audit websites properly and prioritise what matters. You get a clear view of what is holding growth back across technical SEO, site structure, internal linking, page content and performance. The outcome is a practical roadmap showing what to fix, what to improve and what content to create first.
- Technical + on-page SEO audit (find what’s blocking growth)
- Keyword research mapped to real customer intent
- Competitor gap analysis (where you can realistically win)
- Site structure + internal linking recommendations
- Content plan + priorities (what to create first)
- 30 / 60 / 90-day SEO action roadmap
Content, copy and creative assets that improve clarity and conversion
We create SEO-led content systems, product and support page copy, campaign assets and visual content that help visitors understand the offer faster and trust the brand sooner. Good content should not just fill space — it should improve user experience, support rankings and make it easier for customers to take action.
- SEO-optimised product and service page copy
- Help centre and support content systems
- Campaign content and promotional messaging
- Email campaign and flow content
- Visual creative for website sections and campaigns
- Content designed to support both SEO and conversion
Practical brand direction and premium visual polish
We help sharpen the way a brand looks and feels across the website and marketing assets. That might mean refining typography, layout systems, UI styling and visual consistency so the brand feels clearer, more premium and more trustworthy to customers.
- Brand styling and visual direction
- Typography and layout systems
- Website UI polish and visual consistency
- Campaign and marketing visual support
- Improved design consistency across pages
- Practical brand improvements that strengthen trust
Content & Creative Packages
Pick a clear package, or message us with your goal and we’ll recommend the best route.
Epic Email & Campaign Builds — Scale Retention System (10 Flows + Campaign Engine)
A full retention engine: 10 flows, 3 modular templates, 8 campaign builds, and segmentation framework—built to scale email revenue.
Epic Email & Campaign Builds — Growth System (Flows + Templates + Campaign Pack)
A growth email system: 6 key flows, 2 reusable templates, and 4 campaign builds—set up in Shopify Email or Klaviyo.
Epic Email & Campaign Builds — Starter Flows (3 Automations)
Starter automation build: Welcome + Abandoned Checkout/Cart + Post-Purchase, plus one reusable email template—built in Shopify Email or Klaviyo.
If you can spec it, we can build it
This is how we approach custom development. You describe the feature, workflow or outcome you want. We turn that specification into clean code, performance-friendly sections and an experience that looks premium, works reliably and stays editable inside your theme.
Build a mix-and-match bundle page where customers can choose multiple products and unlock tiered discounts. Requirements: • Select products from multiple categories • Live bundle summary panel • Dynamic pricing based on quantity • Add all items to cart with one click • Mobile friendly layout • Fully editable inside Shopify
Custom Shopify section schema Dynamic product selection blocks JavaScript bundle state system Tiered discount calculation logic Live bundle summary UI Add-to-cart batching with Shopify AJAX API
Customers build their own bundle in seconds
A clean interactive bundle builder that increases average order value while keeping the experience simple and mobile friendly.
Create a structured help and support system for a product-led ecommerce store. Requirements: • Help centre index page • Product support pages • Video tutorials and guides • FAQ categories • Searchable content • Internal linking that supports SEO
Custom page templates Reusable FAQ and guide sections Video gallery components Structured help centre navigation Internal linking architecture SEO-friendly content structure
Customers find answers faster
A scalable help centre that improves user experience, reduces support requests and strengthens SEO around product support content.
Build a campaign landing page system for promotions and launches. Requirements: • High-conversion landing page layout • Flexible content blocks • Offer highlights and urgency messaging • Trust and testimonial sections • Product integration • Mobile-optimised design
Custom Shopify page template Modular section blocks Reusable campaign layout system Conversion-focused UI structure Theme editor controls for content Performance-optimised styling
Launch campaigns faster
A reusable offer page system that makes it easy to run promotions, seasonal campaigns and product launches.
Upgrade a Shopify product page with richer product information and interactive features. Requirements: • Variant-linked media galleries • Feature highlights sections • FAQ blocks • Delivery and shipping timelines • Trust badges and social proof • Structured product content
Custom product section blocks Metafield-driven product content Variant media switching logic Dynamic delivery timeline system Responsive layout improvements Performance-optimised scripts
Product pages that convert better
Richer product information, clearer buying decisions and stronger conversion performance.
Create a high-impact landing page for traffic campaigns. Requirements: • Conversion-focused hero section • Interactive feature highlights • Product comparison blocks • Testimonial sections • Call-to-action modules • Mobile-first layout
Custom Shopify landing page template Reusable conversion-focused sections Interactive UI components Responsive layout system Optimised loading and animations Theme editor configuration options
Traffic converts into customers
Landing pages built to turn ad traffic into real conversions while staying easy to update.
Build a library of reusable Shopify sections tailored to your store. Requirements: • Flexible section layouts • Editable blocks and controls • Visual consistency across pages • Performance-optimised code • Theme editor friendly controls • Reusable across multiple templates
Modular Shopify section architecture Schema-driven settings system Reusable UI components CSS token integration Performance-friendly structure Clean Dawn-compatible code
Your own custom section library
A scalable set of sections your team can reuse across the entire website without needing new development each time.
Fast, editable builds — including bundle builders, support hubs, offer pages, campaign landing pages and custom section systems.
SEO & Site Audit Packages
Pick a clear package, or message us with your goal and we’ll recommend the best route.
Epic SEO Audit — Starter (Priorities + Quick Wins)
A practical SEO audit showing exactly what to fix, improve and prioritise to increase traffic and enquiries.
Epic Website Audit — Growth (UX + Traffic + Conversion Review)
A deeper website audit uncovering why you’re not getting traffic or conversions, with clear actions to improve both.
Epic Speed & Core Web Vitals — Audit (LCP/CLS/INP Plan)
A Core Web Vitals-focused audit with a clear fix plan for LCP, CLS, and interactivity (INP/TBT signals), designed to protect your theme and UX.
Choose a package, or scope a custom build
Browse the main areas we work in most. Every category is built around clear scope, clean delivery and practical outcomes — whether that’s more sales, more bookings, stronger SEO, or a better brand experience.
Core service
Websites & Upgrades
Full builds, redesigns and practical improvements for sales, enquiries and bookings.
New stores planned and built around conversion, UX, SEO structure and long-term editability.
Strategic improvements to key pages, layout, messaging and trust points without rebuilding everything.
Homepage, collection, product and service page changes designed to improve action rates.
Cleaner section architecture, better information flow and improvements that support speed and usability.
Ecommerce, salons, hospitality, trades, professional services and other growth-focused business types.
Clean builds your team can update confidently without bloating the site.
Shopify custom
Shopify Sections, Blocks & Pages
Bespoke Shopify functionality and layout work built from a clear brief.
New homepage and landing page sections designed around your offer, brand and UX goals.
Offer pages, support pages, resources pages, video/watch pages and other bespoke templates.
Structured support content systems with indexes, product support pages and internal linking.
Focused pages and conversion elements for launches, promotions and seasonal campaigns.
Interactive Shopify features with custom logic, live summaries and theme-editor control.
Custom work built to stay fast, stable and manageable inside the theme.
Growth system
SEO & Site Audits
Practical audits and SEO improvements with prioritised action points.
Identify crawl, structure, indexing and performance issues that hold growth back.
Improve page hierarchy, internal linking and content relationships across the site.
Understand what to fix on key pages and what to leave alone.
Find missing topics, weak page intent and gaps that stop the site supporting rankings properly.
Recommendations that support not just traffic, but the actions that traffic should take.
Straightforward next steps ordered by likely impact and effort.
Messaging & assets
Content & Creatives
Copy, content systems and campaign assets that support trust and conversion.
Clearer messaging that helps visitors understand what is being sold and why it matters.
SEO-friendly support content that improves clarity while supporting product pages.
Promo assets, offer messaging and conversion-focused creative for launches and retention.
Flows, templates and campaign structures built for retention and repeat revenue.
Content created to support rankings without reading like filler.
Creative assets that fit the brand and improve consistency across channels.
Premium polish
Branding & Visual Identity
Practical brand support and premium visual consistency across the customer journey.
Sharper visual positioning so the site feels more premium, cohesive and trustworthy.
Better typography, spacing, buttons, cards and section treatment across key templates.
Bring website, email and campaign visuals into a more joined-up system.
Reusable rules and modules that make future design output faster and more consistent.
Improve the look and feel of what already exists without forcing a total rebuild.
Work tied to real implementation and better customer experience, not vague brand theory.
Branding & Visual Packages
Pick a clear package, or message us with your goal and we’ll recommend the best route.
Epic Store Visual Refresh — Scale (Full Store Premium System)
A full-store premium refresh: UI styling system + consistent application across templates and key sections for a cohesive high-end look.
Epic Store Visual Refresh — Growth (Key Pages Premium Styling)
Premium styling across key pages: homepage, collection, product and cart—consistent typography, spacing, buttons and section styling.
Epic Store Visual Refresh — Starter (Theme Styling Tune-Up)
A premium styling tune-up across key areas: typography, spacing, buttons and section styling—without a full rebuild.
Tell us what you want to build
Share your goal, your website or store link, and what you want to improve. Whether you need a full Shopify build, a custom section, an SEO audit or something more bespoke, we’ll review it properly and come back with clear next steps.
- Shopify website builds + redesigns
- Custom sections, pages + support hubs
- SEO audits, site structure + content planning
- Branding, visuals + campaign creative