About Us — Founder-Led Website, Shopify & SEO Specialists
Epic Brands is built by two founders who have grown, run and sold real ecommerce businesses. We now use that hands-on experience to create premium Shopify stores, service websites, SEO systems and creative assets designed to help brands look better, work faster and convert more consistently.
We build the kind of websites, systems and creative support we wish we had when we were scaling our own brand.
We’re Epic Brands — two founders with hands-on ecommerce experience who built a real online retail brand from a small starting budget, grew it over time to more than £2.5 million in annual revenue and later exited. That journey shaped how we think about websites, marketing, conversion, user experience and long-term business growth. When you have built something yourself, you learn very quickly that every decision matters, from the way a page is structured to how clearly an offer is explained.
What we learned through that process is that successful brands are rarely built on one skill alone. A good-looking website is not enough on its own. Clean Shopify development is not enough on its own. SEO is not enough on its own. Strong content, clear messaging, technical performance, conversion-focused design and a commercial mindset all need to work together if a business is going to grow properly. That joined-up thinking now sits at the centre of the work we do for clients.
Today, we use that experience to build premium Shopify stores, service websites, landing pages, SEO structures and creative assets that are designed to do more than just look polished. We focus on helping businesses create a stronger online presence, improve usability, support better rankings, increase trust and turn more visitors into customers, leads or enquiries. Everything we build is created with clean foundations, practical structure and long-term editability in mind.
From operators to founders-for-hire
We are not coming at this from the outside looking in. Before launching Epic Brands, we spent years building, running and improving our own websites, products, marketing systems and digital assets. We were working directly on the things that most businesses struggle with: improving conversion rates, refining offers, creating content, testing landing pages, solving technical issues, improving SEO, making design decisions and learning how each moving part affects growth. That experience gave us a practical understanding of what actually helps a website perform in the real world.
Because we have been on the business-owner side ourselves, we understand what clients really need from a website partner. They do not just need design files or code. They need clarity, joined-up thinking, sensible advice, strong communication and work that supports the bigger commercial picture. They need someone who can look at the website not as an isolated project, but as part of a wider system that includes traffic, trust, conversion, content, performance and ongoing growth.
That is why our approach is built around practical outcomes. Whether we are creating a Shopify website, improving a service business site, building custom sections, refining structure for SEO or helping shape content and creative direction, our focus is always on making the business stronger. We want the finished work to be faster, clearer, easier to use, easier to manage and more effective at turning attention into action.
Built from real operator experience
We have built, run, marketed and scaled our own ecommerce business, so our recommendations are grounded in real-world commercial experience.
Growth-minded website thinking
We focus on websites that do a job: improving trust, generating leads, increasing sales and creating a better experience for the people using them.
Clear scope and cleaner delivery
We keep projects well-structured, practical and transparent so clients know what is being built, why it matters and what happens next.
Designed to be editable
Our builds are made to be maintained properly after launch, with sections, pages and layouts that you or your team can update without headaches.
A background built on real experience
We had just £600 each, and this was the starting point for our online & e-commerce journey, which we built from the ground up.
Built within 10 years, and with no further external investment, through practical decisions and hands-on growth.
Across e-commerce, websites, conversion, SEO, design, development, content, and complex business operations.
We built up our knowledge and experience th hard way and that shapes how we build for other brands and businesses today.
How we work
Commercial thinking first
Every design, content and development decision should support a business goal, not just fill space.
Joined-up delivery
We look at websites as part of a bigger system that includes SEO, content, conversion, trust and ongoing growth.
Practical over bloated
We prefer simple, fast, well-structured solutions over complicated setups that are harder to manage later.
Transparency matters
We are clear about deliverables, likely outcomes, scope boundaries and the best next step for the business.
A small team with broad, joined-up experience
Because it is just the two of us, the thinking stays close to the work. You are not passed between account managers, designers, developers and strategists who all see only part of the picture. We work directly on the projects, and we bring practical experience from design, development, content, conversion and growth.
What I focus on
I work on the commercial and growth side of projects, helping shape how a website attracts the right traffic, communicates clearly and turns that traffic into enquiries, leads or sales.
My work often sits around SEO, content direction, conversion thinking, competitor research, offer positioning and the broader strategy behind why a website should be structured in a certain way.
- SEO & keyword research
- Competitor analysis
- Content structure & messaging
- Conversion thinking
- Commercial website strategy
What I focus on
I work on the build side of projects, turning ideas and strategy into websites that look polished, load quickly and work properly under the surface.
That includes Shopify development, custom sections, responsive layouts, technical improvements, performance work and the details that help a site feel more premium, more usable and easier to manage long term.
- Shopify builds & redesigns
- Custom sections & pages
- Technical SEO improvements
- Website speed & performance
- Apps, integrations & front-end UX
Need a website partner that understands both the build and the business?
If you want a Shopify store, service website or SEO-led growth plan built by people who have done it themselves, get in touch and tell us what you are trying to improve.
Founder-led thinking. Clear deliverables. Clean builds. Practical advice.