ScrubMe — Shopify Store (Full Custom Build)
ScrubMe is a full custom Shopify project built to support ecommerce growth, stronger product education and a more developed customer journey beyond the product page itself. This project involved bespoke Shopify development across key templates, custom code throughout the store and a much broader support content structure designed to make the site more useful both commercially and informationally.
Alongside the main store build, the project also included a full Support & Info Hub approach with help centre style content, product support pages and a stronger framework for SEO, speed and usability.
Project focus
A custom Shopify build designed to strengthen product presentation, support content and technical site foundations for a growing ecommerce brand.
- Shopify custom build
- Help hub structure
- SEO + CWV work
- Bespoke sections
The brief
This project needed to go beyond a standard ecommerce setup and create a stronger overall site experience around products, support and brand presentation.
- Create a more custom Shopify storefront rather than relying on a basic out-of-the-box setup.
- Improve how product information and support content are structured across the wider website.
- Build a stronger informational layer around products through help pages, support content and clearer internal journeys.
- Strengthen technical foundations around site speed, Core Web Vitals and broader SEO structure.
What we delivered
The work combined bespoke Shopify development, content architecture and technical refinement across the storefront.
- Complete Shopify build with custom code across key templates and storefront areas.
- Bespoke sections and blocks created throughout the site to support more flexible page building and product presentation.
- A full Support & Info Hub structure including help centre style content and dedicated product support pages.
- SEO foundations tightened through stronger structure, content separation and support-content integration.
- Speed and Core Web Vitals focused optimisation work to improve storefront performance and user experience.
Project gallery
Use this section to show screenshots of key pages and link through to important areas of the live website.
Key improvements
The finished site is more custom, more structured and better equipped to support ecommerce growth and customer understanding.
- A more distinctive custom Shopify experience that better reflects the brand and product offer.
- Better support content architecture that helps users understand products before and after purchase.
- A stronger SEO foundation through clearer page purpose, support content and more developed internal linking opportunities.
- Improved technical quality and performance focus across the store.
Project summary
This project created a more developed Shopify storefront that supports not just product sales, but also product education, support content, technical performance and brand depth. It is a strong example of how an ecommerce store can be expanded into a more useful and strategically structured platform.
Project FAQs
Was this project more than a standard Shopify theme setup?
Yes. This was a more custom Shopify project involving bespoke code, custom sections, broader content structure and technical optimisation beyond a simple theme install.
Why build a help hub into an ecommerce website?
A support hub helps customers understand products more easily, improves trust and creates stronger informational content around the store. That benefits both user experience and SEO.
Can you combine Shopify development and SEO structure in one project?
Yes. In many cases the strongest results come from handling build quality, content structure and technical performance together rather than treating them as separate jobs.
Need a more custom Shopify store?
If you need a Shopify build with stronger structure, custom sections, better support content and more thoughtful technical foundations, we can help plan and build it.
Small Team. Big Experience.
It’s just the two of us. We’ve spent years working on our own websites and growing real businesses, so we know what it’s like when it’s your money, your time and your reputation on the line. That experience means we know exactly how everything fits together; from building a website and brand from scratch to getting found and turning visitors into customers.
What I do
I work on website marketing and growth, focusing on the multiple ways to increase your website traffic and growing your business through sales, leads or bookings.
- SEO & Keyword Research
- Conversion rate Optimisation
- Competitor Analysis
- Business Strategy
- Content & Messaging
What I do
I work on the technical side, handling anything from website builds to technical SEO optimisation. I ensure everything works properly under the surface as well as visually.
- Shopify Website Builds & Redesigns
- Custom Sections & Pages
- Technical SEO & Enhancements
- Website Speed & Performance
- Apps & Integrations
Want a quick recommendation? Share your business goals, and we’ll point you to the best package.
Tell us what you want to build
Share your goal, your website or store link, and what you want to improve. Whether you need a full Shopify build, a custom section, an SEO audit or something more bespoke, we’ll review it properly and come back with clear next steps.
- Shopify website builds + redesigns
- Custom sections, pages + support hubs
- SEO audits, site structure + content planning
- Branding, visuals + campaign creative