Beth Haxby Cakes — WordPress Build (Managed)
Beth Haxby Cakes is a WordPress website project built for a premium cake business where visual presentation, mobile experience and enquiry flow all matter. The site needed to feel polished and easy to use while presenting the business in a way that supported trust, style and a more confident next step into enquiry.
This project focused on a clean premium build, mobile-friendly structure and a clearer route through the site for prospective clients, alongside ongoing site management and updates.
Project focus
A premium WordPress site built to present the brand more clearly, improve mobile experience and support enquiry-led growth.
- WordPress build
- Premium presentation
- Mobile optimised
- Ongoing management
The brief
The website needed to do a better job of presenting the business, supporting mobile users and guiding people towards an enquiry.
- Create a cleaner and more premium website for a cake business built around enquiries and visual presentation.
- Improve how the business is presented across mobile and desktop so the site feels more polished and trustworthy.
- Build a clearer enquiry-led structure rather than relying on a passive gallery-style experience.
- Support easier long-term updates and ongoing management after launch.
What we delivered
This project focused on a more polished WordPress build with a clearer structure and easier ongoing management.
- Complete WordPress website build for a premium cake business with a cleaner visual presentation.
- Conversion-led structure designed to support a clearer route from browsing into enquiry.
- Mobile-optimised layout and experience to improve how the website feels across smaller devices.
- Ongoing management, maintenance and updates to keep the site supported after the initial build.
Project gallery
Use this section to show screenshots of key pages and link through to important areas of the live website.
Key improvements
The site now presents the business more professionally and gives visitors a clearer, more confidence-building journey.
- A more premium online presentation that better reflects the quality of the business.
- A stronger mobile experience for visitors discovering the business on phones and tablets.
- A clearer enquiry journey that helps move visitors towards making contact.
- A more manageable website structure that can be updated and maintained more confidently over time.
Project summary
This project created a cleaner and more premium web presence for a visual service business, while also making the site easier to manage and more commercially focused. It is a good example of how WordPress can be used to support presentation-led businesses that still need a strong enquiry path.
Project FAQs
Why use WordPress for a project like this?
WordPress works well for content-led and enquiry-led websites where presentation, flexibility and ongoing manageability are key priorities.
Why is mobile optimisation so important on this kind of website?
Many first visits happen on mobile, so the site needs to feel polished, readable and easy to act on even on smaller screens.
Can you continue managing the site after launch?
Yes. Ongoing management, maintenance and updates can be handled after the build so the site stays well supported over time.
Need a better WordPress website?
If you need a more premium website with clearer structure, stronger mobile experience and a better route into enquiry, we can help design, build and manage it.
Small Team. Big Experience.
It’s just the two of us. We’ve spent years working on our own websites and growing real businesses, so we know what it’s like when it’s your money, your time and your reputation on the line. That experience means we know exactly how everything fits together; from building a website and brand from scratch to getting found and turning visitors into customers.
What I do
I work on website marketing and growth, focusing on the multiple ways to increase your website traffic and growing your business through sales, leads or bookings.
- SEO & Keyword Research
- Conversion rate Optimisation
- Competitor Analysis
- Business Strategy
- Content & Messaging
What I do
I work on the technical side, handling anything from website builds to technical SEO optimisation. I ensure everything works properly under the surface as well as visually.
- Shopify Website Builds & Redesigns
- Custom Sections & Pages
- Technical SEO & Enhancements
- Website Speed & Performance
- Apps & Integrations
Want a quick recommendation? Share your business goals, and we’ll point you to the best package.
Tell us what you want to build
Share your goal, your website or store link, and what you want to improve. Whether you need a full Shopify build, a custom section, an SEO audit or something more bespoke, we’ll review it properly and come back with clear next steps.
- Shopify website builds + redesigns
- Custom sections, pages + support hubs
- SEO audits, site structure + content planning
- Branding, visuals + campaign creative